CPNREIT Spreads Joy This Summer with SUMMER FEST 2026 Event, Confident in Boosting Spending and Increasing Traffic Beyond Normal Levels, While Maintaining an Occupancy Rate Above 90% in Q2/2026
“CPN Retail Growth Property Fund” or “CPNREIT” showcases its proactive asset management capabilities with the grand campaign “SUMMER FEST 2026: SOUND OF SUMMER,” transforming 7 shopping centers under the trust into vibrant venues with over 1,000 events to celebrate the Songkran festival. The initiative aims to leverage Soft Power to attract both domestic and international tourists during the high season, confident in driving spending and increasing traffic, while maintaining a strong occupancy rate above 90% throughout Q2/2026, ensuring stable returns amidst economic fluctuations.
Ms. Patmika Pongsuraymas, CEO of CPN REIT Management Co., Ltd., the manager of CPNREIT, revealed that CPNREIT reaffirms its position as the largest retail trust in Thailand, moving forward with proactive asset management to generate stable returns for unitholders. Despite global and domestic economic volatility due to geopolitical factors, confidence remains in the strong fundamentals of the properties located in strategic locations across the country, ready to benefit from the significant recovery in tourism and domestic consumption.
During this year’s Songkran festival and summer season, CPNREIT has collaborated with Central Pattana Public Company Limited (CPN), both a major unitholder and property manager, to organize grand events that create a shopping experience through the campaign “SUMMER FEST 2026: SOUND OF SUMMER.” This initiative aims to elevate the Thai summer into “The Festival of Summer” by focusing on transforming the Soft Power of Thai culture and the energy of fandom into tangible economic drivers through over 1,000 events across all Central locations in Thailand, including the 7 shopping centers that are assets of the trust: Central Rama 2, Central Rama 3, Central Pinklao, Central Chiang Mai Airport, Central Pattaya, Central Lampang, and Central Marina (Pattaya), to attract target customers both domestically and internationally, while maintaining its position as a global tourism landmark.
The campaign is designed to stimulate spending per head through exclusive activities, such as the Summer Fest Meet & Greet with famous Y-series artists and the Central Songkran: World’s Biggest Water Festival, which spans 28 landmarks nationwide and features over 400 artists, combining the excitement of an international music festival to create Songkran Experiences that connect People-City-Culture, catering to all generations. This is expected to be a significant magnet for driving traffic to the shopping centers throughout the festival, with an anticipated increase in visitors compared to normal periods. This rise in traffic will not only help boost sales for tenants but also positively impact the maintenance of the occupancy rate above 90% throughout Q2/2026, benefiting the long-term cash flow stability of the trust.
“Our main goal is to make the shopping centers under CPNREIT more than just retail spaces; we aim to transform them into lifestyle hubs, centering on customer needs and creating added value for tenants and unitholders. Organizing major events this quarter is a key strategy to significantly drive performance growth in 2026. We believe that with strong property fundamentals combined with effective management, CPNREIT will continue to be a standout investment choice and can deliver consistent returns amidst challenging market conditions,” Ms. Patmika stated.